OUTMIN X SHUPPA
How a Grocery Delivery Startup Bagged a Financial Foundation for Success
Shuppa, the fast-moving grocery delivery startup, needed an accounting boost to match their growth spurt. Enter Outmin: we stepped in to help revamp Shuppa’s finances with quick reporting, seamless integration, and solid scalability. The outcome? Shuppa’s financials now keep pace with their ambitions, freeing them up to keep transforming the grocery game in Ireland.
Meet Shuppa and Chief Shupkeeper, Sean
Sean Meagher, the brains behind Shuppa, isn't your average CEO. As the business’s "Chief Shupkeeper," he's steering a supermarket delivery app that's shaking up the grocery game.
Shuppa, founded in 2022 and based in Dublin, is quickly changing the grocery industry by delivering essential items to customers in as little as 15 minutes.
But Shuppa isn't just about speed. It's about convenience and supporting the local economy. Their sleek mobile app offers a wide range of products, from fresh groceries to alcohol, medicine, and locally sourced products. Their dedicated team of riders – cruising on e-bikes – cover areas such as Ranelagh, Ballsbridge, Portobello, the Docklands, and Smithfield.
And with ambitious growth plans, Shuppa has its sights set on becoming the dominant on-demand retailer in the Irish market. But to get there, Sean needed more than just a good idea – he needed rock-solid financials.
Challenge
Financial Fog and a Few Growing Pains
Shuppa was on a rapid growth trajectory. But as the orders poured in, clunky financial systems struggled to keep pace. Drowning in data but still thirsty for insights (a classic conundrum…). The numbers paint a picture of Shuppa's complex operations:
Over 10,000 sales transactions per month
Around 400 monthly purchase transactions
10 staff members plus contractors
80% virtual receipts, 20% paper invoices
They worked with an accountant who used off-the-shelf software to do bookkeeping and manage sales and payments. For a fast-growth startup, the cobbled financial setup was showing some limitations:
Reporting Delays: Monthly reports took over three weeks to arrive, and even then, they often needed corrections. For a fast-scalling startup, the lag was a significant burden.
Accuracy Issues: The existing system was struggling with the complexities of Shuppa's business model, leading to discrepancies in financial data.
Limited Visibility: Sean and his team lacked the granular financial insights needed to make informed decisions quickly.
Cash Flow Management: With most suppliers on direct debit and a mix of digital and paper invoices, managing cash flow and catching discrepancies was increasingly challenging.
Scaling Concerns: As Shuppa aimed to expand from a single location to a multi-location operation, the existing financial processes weren't scalable.
Sean knew that to achieve Shuppa's ambitious growth targets he needed a financial system that could keep up with their pace and provide the insights needed to make strategic decisions.
Solution
A Financial Solution that Keeps Pace
Sean wasn't just looking for a new accountant – he was after a complete financial overhaul. He evaluated various accounting services and solutions, looking for a partner that could offer:
Timely, accurate reporting
Ability to handle high transaction volumes
Integration with existing systems (like their ERP)
Scalability to support future growth
That’s when Outmin caught his eye (we’re just a bit flirty like that). He was particularly impressed by Outmin's ability to handle the high volume of purchase invoices, both paper and digital, leveraging OCR (a nifty technology that converts printed or handwritten text into digital text) and AI built into the system. This capability was a key factor in his decision to partner with Outmin.
Any concerns about how costs would scale with additional fulfilment locations were quickly alleviated thanks to clear agreements established from the very beginning. With Outmin on board, Shuppa's financial picture firmed up:
Monthly Reporting: Sean now gets a detailed performance synopsis, cash flow analysis, and P&L view. This rapid reporting cycle allows for more agile decision-making.
Automated Bookkeeping: Outmin handles all bookkeeping, supplier invoice processing, and bank statement reconciliation – eliminating the need for manual data input.
Payroll Management: Outmin took over payroll duties, managing bi-weekly pay for operations staff, monthly pay for head office staff.
Comprehensive Tax Services: Outmin prepares and files all necessary tax returns, ensuring Shuppa stays compliant.
User-friendly Mobile App: This allows for easy submission of invoices and receipts, streamlining the process for Sean and his team. Sean loved how easy it is for new joiners.
Result
Fast-Tracking Growth Has Never Been Easier
With Outmin taking care of the financial heavy lifting, Sean and his team can focus on what they do best – scaling Shuppa. The benefits have been substantial:
Timely Insights: Instead of waiting weeks for financial data, Sean now has access to weekly reports, allowing for more responsive business decisions.
Improved Accuracy: The automated systems and expert oversight have significantly reduced errors in financial reporting.
Scalability: As Shuppa expands to new locations, Outmin's system is ready to scale with them, providing consistent financial management across the business.
Time Savings: With Outmin handling the financial complexities, Sean and his team can dedicate more time to strategic initiatives and customer service.
Confidence in Compliance: Outmin's comprehensive tax services give Sean peace of mind that Shuppa is meeting all its financial obligations.
When asked if he’d recommend a friend to try Outmin, Sean didn't hesitate:
“Some people say you just need Xero or QuickBooks and a good accountant for managing your finances. Actually, now you just need Outmin, and they handle everything for you.”
For Shuppa, Outmin is more than just a service – it’s a growth partner. The shift from their old financial setup to Outmin’s effortless system has been a game-changer. As Shuppa shakes up grocery delivery in Ireland, they’re doing it with rock-solid financials that are just as cutting-edge as their business model.
With Outmin's support, Shuppa now has the financial clarity to match its big ambitions. They're no longer just dreaming of becoming the dominat player in the Irish on-demand market – they’re charting the course to get there.
Ready to see how Outmin can fast-track your growth? Book your free demo today, and let’s get started!
.svg)
What our
Clients are
Saying
.png)
.svg)
Some people say you just need Xero or QuickBooks and a good accountant for managing your finances. Actually, now you just need Outmin, and they handle everything for you.
Sean Meagher
More case studies
PI Pizza
Learn how PI Pizza went from struggling with an inefficient accounting function to slashing costs by 66% and saving 120 hours per year with Outmin.
Learn More
Parklife Cafe
Shaun and Carrie felt stuck with manual accounting nightmares. With Outmin, they were able to gain financial clarity and focus on their business, saving time and money along the way.
Learn More
TRUST YOUR NUMBERS
© Outmin. All Rights Reserved.
.svg){kind=small}
